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NE’EMAH’s Journey

Pre-1997:Mohammed Ne'emah, is born in Kuwait to a family of perfumers and early in his life realizes he too has inherited the gift of being a nose.

1997: The brand, NE’EMAH, is created and built on the fragrant cornerstone of quality ingredients and outstanding composition. Mohammed, a fearless traveler with a taste of adventure and innovation, sets out to captivate his experiences and translate them into unique scents.

2003: The Oriental--Woody fragrance, LAYA, is launched through the brand’s humble beginnings. LAYA quickly became the brand’s best-selling fragrance worldwide for 15 years consecutively.

2008: Ne'emah names retailer, SEPHORA, as its exclusive distributor in Kuwait for its full-fledged portfolio. Ne’emah creates its own e-commerce platform to satisfy the growing demand of its fragrances worldwide.

2010: Ne'emah continues its GCC expansion exclusively with SEPHORA being present in over 50 doors.

 Ne'emah opens its flagship boutique in Avenues Mall and first kiosk in 360 Mall at its hometown of Kuwait.

2018: Ne'emah expands its presence in the GCC through its flagship boutique in the world’s largest mall, Dubai Mall, in the United Arab Emirates. After the historic success of LAYA, Ne'emah's most anticipated blockbuster rival is launched in celebration of the brand’s 10-year anniversary with SEPHORA.

2019+: Ne'emah undergoes an exciting rejuvenation and offering its customers a unique journey into its fragrant roots. The sky is the limit as Ne’emah’s ambitions aim to expand its instore presence across Europe, Asia, and North America.